Are you looking for ways to make the best use of Google+ in your social media marketing strategy? Then I must say that it’s a great idea as Google+ is quickly becoming an essential part of many business’s social media strategy. The number of Google+ users are continuously increasing as Google is making a Google+ account mandatory for all Gmail users.
Google+ plays a very effective role in search engine optimization (SEO) by making it easier for marketers to show up in search results. It gives you yet another reason to include Google+ in your social media strategy.
Here are a few simple ways that will let you help in making social media marketing strategies using Google+.
Keywords and Links in About Page
The ‘About’ page gives a complete overview of your business to the audience. To send potential customers to the most important pages on your website, you can also provide links to specific pages and services from this page. It’s very important to make your page SEO friendly and you can do this by placing relevant keywords in various sections of the About page. Test and track different variations to see what works best for your business.
Use Google+ Events
‘Google+ Events’ was announced by Google to send out customized invitations to anyone regardless of whether they are Google+ users. It syncs beautifully with Google Calendar and shows up automatically when a user confirms for an event. Google Events not only sends out invites to webinars, work functions, parties, etc. but also send out invites for Google+ Hangouts.
In addition, you can also find ‘Party Mode’ feature of Events that allows everyone to instantly upload pictures into the same album using the Google+ mobile app. You can also create a living, real-time photo journal of a specific time and place and show the photos off in chronological order as a slideshow, all within Google+.
Include keywords into your posts so that they will become SEO optimized and show up in your followers’ search results. The more relevant and content-based your Google+ posts are, the more search results you are likely to show up in.
Google authorship helps Google in validating whether your content is a quality source or not. You identify yourself to Google through your Google+ profile and then link back to it from your content and vice versa. It’s the easiest way to take advantage of the SEO benefits of Google+. It will also allow the author’s picture to show up next to his or her blog posts in Google search results, resulting in higher rankings and click-through rates.
If you want to get success within a community or social platform, you need to engage in the relevant conversations that are taking place. The success of your business within Google+ will be a direct result of how you engage from both your personal and business pages. You can find users and conversation from Google+ shared circle directory and add these shared circles to your personal Google+ circles and have a lively stream of relevant posts and conversations you can engage with.
By using Google+ as a social media platform you will definitely give your business a good start and increase your business’s overall online presence.